The owners of Free Fly grew up outside with fishing rods in hand. Even as they pursued separate careers as adults, they always felt called back to a simple, free way of life. From their time on the water, they knew that the outdoor industry had a big problem: performance apparel was too complicated and too uncomfortable. That’s how the idea of Free Fly was born.
After years of researching fabric blends, they decided to build a new kind of family business that celebrated life on the water. They quit their jobs together to create natural Bamboo apparel that flowed with you through your day, so you can focus on what matters — adventures outside with family and friends.
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